The kids filed back into class on Monday morning, very excited about their weekend assignment. They were tasked with selling something and giving a talk on productive salesmanship. Little Mary led off proudly, “I sold Girl Scout cookies and made $30. My sales approach was to appeal to the customer’s civil spirit, and I credit that approach for my obvious success.” “Very good,” said the teacher. Little Sally was next, “I sold magazines and made $45. I explained to everyone that magazines would keep them abreast of current events.” “Very good, Sally,” said the teacher. Eventually, it was Little Johnny’s turn. He walked to the front of the classroom and dumped a box full of cash on the teacher’s desk. “$2,467,” he said. “$2,467!” cried the teacher, “What in the world were you selling?” “Toothbrushes,” said Little Johnny. “Toothbrushes,” echoed the teacher, “How could you possibly sell enough toothbrushes to make that much money?” “I found the busiest corner in town,” said Little Johnny, “I set up a Dip & Chip stand. I gave everybody who walked by a sample. They all said the same thing, ‘Hey, this tastes like dog crap!’ Then I would say, ‘It is dog crap. Wanna buy a toothbrush?'”